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Podcasting for professional services

March 17, 2015 at 11:06 am / by

More and more clients now understand the way a podcast can benefit them and as a consquence want a piece of the professionally produced action. A national body who tend to commission video have also turned to us for a new series of podcasts. Like so many so many organisations and companies, they have a near continual stream of content that has historically been conveyed by email newsletter or hard copy marketing collateral. They recognise that their news, developments and member benefits can be given so much more colour by podcasting it.  Judicious and long overdue back-slapping aside, our take on podcasting for lawyers, accountants and professional bodies is straightforward but incredibly effective.

Have a listen to the audio just south of these words and you’ll rapidly hear how we approach this platform. It’s about tightly produced features, different voices, informative and well delivered content and real audience engagement. The BBC has believed in podcasting for years now, as have ESPN, Sky and many of the key names in broadcast and media. Unsurprisingly it gets our vote too and that of numerous clients who know it can reach their target market in an innovative and paperless way.

It would be lovely to hear from you and see if we can give you some podcasting pointers – we’re up for a natter on 01604 893846 and naturally your emails are welcome to the usual address.

 

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