BlogSquad

Withering on the Vine

Withering on the Vine

April 23, 2014 at 9:20 pm

Vine, for most businesses is a lost opportunity. Like panning for gold in Daventry or expecting a Michael McIntyre gig to come subtly infused with satirical references to the Ottoman Empire. If we’re honest and not swept away with the breathless misconception that everything associated with the ‘net is “awesome”, […]

 
Robert Craven isn’t usually wrong

Robert Craven isn’t usually wrong

April 10, 2014 at 1:50 pm

And he’s right again. In a piece for Business Zone, Robert belittles the frankly harebrained notion that you should be writing as many blogs as is humanly possible. Stack ’em high is what so many alleged experts say; the collective inanity of “content is king” rings out like a mindless cult chant. […]

 
Audio production that means business

Audio production that means business

April 8, 2014 at 4:11 pm

When knocking up a podcast or just a piece of audio that can be listened to by all and sundry, you shouldn’t overlook the value of solid audio production. By that I mean anything from background music (music beds as we refer to them) to sweepers. Before I become mired […]

 
BSAVA Congress – It should happen to a vets

BSAVA Congress – It should happen to a vets

April 7, 2014 at 2:08 pm

The British Small Animal Veterinary Association held its Congress canalside last week at the NIA in Birmingham. A brisk walk from New St station (via a very tempting opportunity to win an Aston Martin in the ICC) led to me to a land of animal medication, surgical equipment, feed and […]

 
Waste not want not

Waste not want not

April 3, 2014 at 6:22 pm

One of our ongoing projects is a series of videos for Northamptonshire County Council’s Energy and Carbon Management Team. It’s not an overstatement to describe them as pioneering. Much of what they do delivers benefits way beyond county boundaries in a (as yet) low key and unheralded way. Their endeavours […]

 
A podcast to be proud of

A podcast to be proud of

April 2, 2014 at 3:36 pm

Let’s work on the assumption that the technical quality is where it needs to be. For these purposes, it’s also a given for the production parts, sweepers etc to be top drawer. So where do you take your podcast now? I’m inclined to base production and editorial decisions on my […]

 
Business books

Business books

April 1, 2014 at 10:12 am

Warning : contains vagaries throughout. That’s the kind of cautionary note required on all so called business books. Don’t expect a lot of bang for your buck. In fact, expect a series of unlinked soundbites and you’ll have managed your expectations beautifully. I could count the original and effective books […]

 
Dearth by Powerpoint

Dearth by Powerpoint

March 31, 2014 at 4:07 pm

I had a bit of a Road to Damascus moment recently. A long standing client of ours in the hotel and conference trade are plagued by the curse of Powerpoint. I’m not even sure why I’m spelling the word with an upper case “P” – it implies a respect for […]

 
Live music – Siobhan Donaghy sings

Live music – Siobhan Donaghy sings

March 28, 2014 at 2:23 pm

Fridays predictably bring out the best in most of the ‘net. Twitter is awash with the selfless #ff hashtag and Facebook creaks with status updates filled with fun and fatuousness. It occured to me that we’ve been falling short somewhat in this almost altruistic craze and reached the conclusion that […]

 
Workbridge : An inspirational pathway

Workbridge : An inspirational pathway

March 26, 2014 at 2:27 pm

I’ve lost count of the businesses and organisations who are quick to tell you that they’re passionate about what they do. It will be carelessly draped over countless mission statements and be crowed about on posters, flyers and myriad marketing materials. You’ll find yourself suffocating under the weight of strap […]