FAQs 3aWhat is a podcast?

Broadly speaking it’s an audio file that sits on your website and “aggregator” platforms like iTunes. It’s usual to be able to subscribe to it, so you then get every episode without having to do anything else.
Think of it as a condensed radio show in which there’s good quality production imaging, a range of compelling features, interviews and interaction to draw the audience in.

Is it ok to make just one or two episodes?

There generally isn’t much point in producing a podcast as a one off. Your following will build over time and the audience will get a feel for the relevance and ingenuity of the content. This can only come with the regular emergence of episodes. It’s also a strategy to get you adjudged as “new and noteworthy” in iTunes by the impartial panel that exists to rate podcasts.
A quick win is not a good approach with this slower burn but highly effective medium.

How much are we talking to make a podcast?

At entry level, you’d be looking at prices from £300 (ex VAT). Think of all the research, interviewing, editing and judicious editorial balance that goes into an episode and you soon see that podcasting is well worth the spend.

Videos – I’ve got a mobile phone so why can’t I do it myself?

Firstly; are you trying to give us a seizure?! As relatively clear as most smartphone cameras are today, they don’t possess either the quality or range of lenses that our pro cameras do. A phone (or a cheap “prosumer” camera ) reacts poorly to low light and more often than not the sound capability is a huge shortcoming. Camera operating is a skill. Editing is a skill. Interviewing, music composition and storytelling are also skills. This is not safe territory for a keen amateur so stay away from the iphone.
For some jobs, only a professional will do and video is that job.

What kind of budget do you suggest for video?

This really is the “how long is a piece of string” question. Number of cameras, locations, days spent editing, presence of a sound recordist – I could go on.These all have a bearing on cost and it would be churlish to suggest video is a cheap medium. All we ask is that the next time someone says to you “we do great web video for £200”, think about the quality and longevity of the last thing you got for cheap.

Can I/we sit in on the edit?

It would be hugely unsociable of us to give you a flat “no” on this. It’s only fair, however, that you consider the implications of being “in the edit” and potentially contributing to it. It’s highly likely that we’ve allocated a certain number of days and/or hours to this part of the process and anything that elongates the edit will add to the final cost. It’s best to make us aware of your intentions before we quote.

You say you’re broadcast experienced – what difference does that make?

It’s given us a broad perspective on working to some of the highest expectations, the tightest deadlines and an unerring sense of quality. We don’t accept the “that’ll do” approach and all the time we’re looking to make your audio or video the best it possibly can be with the most engaging style and therefore the most effective ROI.
Our critical faculties are ungoverned by simplistic and clichéd web “facts” – you know the ones : “a video on a website makes people 57.5% more likely to buy”. Hard graft and dedication that has yielded recognised production awards and praise from the major record labels for our incisive interviews is part of what makes us Wonkana.